Select a product or service for this assignment in which you believe your organization should invest capital resources to develop for...

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Select a product or service for this assignment in which you believe your organization should invest capital resources to develop for sale in a global environment.

Review Ch. 4 of Business Communication Essentials.

Create a Microsoft^®Word analysis of no more than 1,400 words that includes the following:

Describe the product or service, including its main characteristics.
Why do you believe this product is worthwhile?
A profile of your audience/s. Why are these audience/s important? How different would you approach each audience?
Explain how you would establish credibility.

Explain why you selected the channel.

Select the appropriate channel for delivering your message based on context, audience, and purpose.

Format your assignment consistent with APA guidelines.

The student will select a product or service in which they believe the organization should invest capital resources to develop for a sale in a global environment.

The student will describe the product or service, including its main characteristics.

The student will describe why they believe the product is worthwhile.

The student will describe the audience/s and why these audience/s are important and how they will approach each audiences differently.

The student will explain how to establish credibility.

The student will analyze channels that would be most of effective to communicate their business message.

This document will consist of 1,400 words.

The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.

Intellectual property is recognized with in-text citations and a reference page.

Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.

Sentences are complete, clear, and concise.

Rules of grammar and usage are followed including spelling and punctuation.